Woman applying under eye serum

5 Reasons You Need To Use An Eye Serum

5 Reasons You Need To Use An Eye Serum

Serums are now an integral part of our skincare routine. Along with moisturizer and sunscreen we know that these products go a long way in keeping our skin healthy and happy.

But have you ever wondered about eye serums - what exactly are eye serums and are they really needed? We believe that the answer to this question is a yes.

And to comprehend why we feel this way here are the 5 main reasons to help you better understand Under Eye Serum:

#1 EYE SERUMS ARE LIGHT WEIGHT AND QUICKLY ABSORBED

Serums are formulated to be light weight in texture. They are rich in active ingredients. Their formulation allows them to be readily absorbed into the skin where they penetrate deeper and deliver beneficial antioxidants where needed.

Eye serums are also great for layering. You can apply moisturisers and eye makeup over your serum without worrying about creasing or cracking. The serum will plump up and smooth out the skin around your eyes without leaving an oily residue which a cream may do.

#2 EYE SERUMS ADDRESS DARK CIRCLES, PUFFINESS + UNDER EYE BAGS

Read the label on your favorite eye serum. Chances are you will see amazing ingredients listed like hyaluronic acid, caffeine, avocado oil, vitamin C and other antioxidants.

Dark circles and under bags or puffiness are caused by several reasons such as lifestyle, diet, stress, lack of sleep among others. Serums can help in counteracting the result of such lifestyle choices. You will of course need to address the other issues too but a well formulated eye serum can help you look and feel better.

#3 EYE SERUMS CAN MINIMISE EARLY SIGNS OF AGEING

If you think about it, our eyes are always working. We blink on average 10,000 times a day. Every time we laugh, smile, frown, squint or otherwise emote we stretch the skin around our eyes. The skin around our eyes is delicate and thinner than the skin on the rest of our face. It also lacks oil glands. The constant stretching and relaxing also wears out the elasticity of the skin around our eyes. This is why the first signs of ageing are visible on this part of our face before anywhere else. Fine lines, dry skin, crows feet make us look older than we actually are.

Serums contain potent doses of humectants and antioxidants that help improve the moisture level of delicate under eye skin. They decrease the appearance of fine lines and wrinkles and other signs of ageing around the periorbital area.

#4 EYE SERUMS IMPROVE THE BRIGHTNESS OF YOUR EYES

Long hours spent squinting at your phone screen or working on your laptop/ tablet can result in muscle fatigue. Eye serums restore radiance and suppleness to your skin making your eyes appear fuller and more alert.

#5 EYE SERUMS ARE A GREAT WAY TO PAMPER YOURSELF

Applying eye serum is a soothing calming experience and a great way to relax and unwind after a long day. Make it an integral part of your evening skincare routine and reap the benefits of this me time. Vya Naturals Bright Eyes Serum comes equipped with a unique cooling massage applicator. Just a very little bit is enough to be applied along the peri-orbital bone. Massage it in delicately using the roller.

VYA NATURALS BRIGHT EYES UNDER EYE SERUM offers the following benefits:

Vya Naturals Under Eye Serum

Reduces dark circles and puffiness

Vya Naturals Under Eye Serum contains caffeine which is rich in antioxidants and reduces dark circles and puffiness. It is known for increasing blood circulation which gives the skin a refreshed look.

Reduces fine lines and wrinkles

Vya Naturals Under Eye Serum is enriched with hyaluronic acid, niacinamide, avocado oil and caffeine which improve the appearance of fine lines, wrinkles, enlarged pores, dullness, and uneven skin tone.

Soothes the skin

Vya Naturals Under Eye Serum has grape extracts rich in antioxidants like resveratrol. Moringa extracts are high in vitamin C while avocado oil contains vitamin E to hydrate and soften the skin.

Improves skin radiance

Vya Naturals Under Eye Serum is formulated with glycerin, hyaluronic acid and niacinamide to visibly improve the appearance of uneven skin tone and dullness.

Got any more questions about Under Eye Serums? Ask us in the comments below!

Kavita Joshi Rai

Co-founder & Product Head at Vya Naturals, Kavita is a product development expert and self confessed skincare and beauty specialist. Her aim is to help consumers cut through the clutter of the retail world to find products that really work for them. In the past, Kavita has worked with brands like Nike, L'oreal, Kama, Kiehl's Clarins etc.

Comments

  • Hi…can you do a video on how to use this with roller.thx

    Sonali Bhandari on

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