About Vya Naturals

Founded in the year 2017, Vya Naturals is a women-led business with a healthy approach to skincare.

We believe in creating safe, effective, easy to use skincare for all.

Let's start with our name!

V - Vimal (pure)

Y - Yajas (reverence)

A - Ayush (healthy life)

Vya is reverence for a pure and healthy life.

What makes us Different?

Our approach to skincare does not rely on quick fixes or harsh chemical solutions. We help introduce nature into your daily skincare routine.

We are Transparent.

We clearly list each and every ingredient used in our formulations.

Our formulations are FREE of Nasty Stuff.

We do not use parabens, sulfates, mineral oils, formaldehyde releasers, phthalates, fillers, drying alcohol, premix bases, or petroleum.

We also do not use artificial fragrances and colours. We believe that what's good for your nose (or eyes) is not always good for your skin.

We absolutely DO NOT believe in Fear Mongering!

We were the first brand in India to state that natural skincare does not mean chemical free! And why this is not something to be concerned about. Nothing can be free of chemicals as the air we breathe, the water we drink and the food we eat- everything is a chemical. Remember, not everything NATURAL is GOOD for you and not everything made in a lab is BAD for you.

The Team


Bindu Sharma

Co-Founder & CEO


Hans Vivek

Co-Founder & CMO


Kavita Joshi Rai

Co-Founder & CPO